The plan, first draft.
Ready before launch day.
What you told Paul on October 16.
What launch day needs, and how the plan gets there.
Build. Run. Own.
Build
We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.
Run
We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.
Own
We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.
One list for each call point.
Dermatology practices
Named physicians and the practice managers who choose what the practice stocks and recommends.
Plastic surgery practices
Surgeon owners and the aesthetic staff around them, each written to in their own terms.
Med spas
Owners and medical directors who decide what goes into treatments and onto the shelf.
Every message, written for one real person.
Target
Named decision makers at the practices your Phase 1 products fit, across all three call points.
Personalize
AI reads each practice and writes one message for one person, inside the claims your team approves.
Review
A person reads every message before it goes, so nothing goes rogue.
Hand off warm
A positive reply goes to you and your operator with the context and a way to reach them.
What we test in the first weeks.
Lead with delivery
Delivery, not ingredients, is a one-line difference a practice owner repeats. It opens the message, before any product detail.
One message per call point
A dermatologist, a plastic surgeon and a med spa owner buy for different reasons. Each gets its own message, never one script for all three.
Email against LinkedIn
You asked whether anyone answers outbound email now. We run both side by side and move the weight to what practices answer.
The plan follows your launch date.
Build
The lists, the inboxes and the messages, with your team's sign-off on the claims language.
Warm the launch
Conversations with practices before the products ship, so launch week opens with practices who already know your name.
Launch and prove
Launch week messages go out. Positive replies land with your team, and we train your operator on the live engine.
Own, or stay close
The playbook, tooling, dashboards and operator are yours. Keep us on after that if you want to.
Numbers from live campaigns, not projections.
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
You own it at the end. You stay close if you want.
Questions for our next call.
- Who signs off a new product line at a med spa, and is it the same person at a dermatology or plastic surgery practice?
- What does a practice say yes to before launch? An early look, a launch briefing, or something else?
- When you said backend fulfillment, what did you have in mind?
- Which claims language has your team already approved for professional buyers?
- Is your dermatologist adviser open to lending a clinical voice to the messages for physicians?